Dear Mr. Vinay Mittal,
This is with reference to recent news report on Indian
Railways. We have following suggestions, for your kind consideration.
1. While, we welcome the announcement of Indian Railways to
start High Speed trains in 7 important routes; but, apparently due to over
sight, one of the most Important Route that highly deserve a High Speed Train was left out-- “Howrah-Bhubaneswar-Chennai”. Apart
from connecting two ‘Metro Cities’ that would link the emerging tier II city
like Bhubaneswar; which is in immediate need of “Quality” connectivity for
faster growth.
2. As per our estimate, Railways could generate up to $ 1
billion USD per annum by converting Rail assets like passenger & cargo
coaches & the railway stations as an advertising medium. But, Railways need
to approach the subject little professionally and as an astute marketer.
-
Railways could hire a consultant
to study the matter in depth and suggest necessary steps/modification to make
all rail assets into a media vehicle; keeping in view the connectivity with
larger marketing goal of advertising revenue without inconveniencing the
passengers.
-
Railways then could float Global
Competitive Bids for a large single concessionaire who would manage the Indian
Railways Media Vehicle. Railways have done this before in a piece meal manner
that neither generated Adv. Revenue nor interest among the potential marketer.
In Advertising, size and scale always demands a premium and Railways could do
so to its great advantage.
Hope our ‘Ideas’ would be of your interest.
Thanking your kind self,
Bikash Choudhury
09853426657
Twitter: @ideasofhope Blog: www.ideasofhopebikash.blogspot.com
E-mail:streben.market@gmail.com
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