Bikash Choudhury
For
thousands of years India was able to attract Global attention to its rich
traditions of Art, Craft, Architecture, its diverse culture and epiphany of
festivals. Its mythology, tradition of medical science, spiritualism,
philosophy on life, yoga, religion drawn people from far and wide across the
World to the seat of learning at ancient universities like Nalanda and
Taxyasila. Apparently, World is just ready for buying Indian Traditional
Knowledge to make a difference to the quality of lives of their respective
people. No wonder, with just one speech of our Prime Minister, United Nations
agreed to celebrate 21 June as International Yoga Day to highlight the importance
of Yogic Science for a healthy body and active mind. In spite of sophisticated
technology and management science the developed economies going through deep
turmoil. The problem of such economies lies in the gross disparity in income
and wealth, culture of ostentatious consumption and wastage of public resources
on unproductive investment in weapons of mass destruction. The ever growing
disparity of income making the capitalist system of free enterprise fail due to
lack of demand for goods and services as those who can consume do not have the
cash to buy or skill to earn a good living. If developed economies do not make
correction sooner or later; then, there are chances the whole system would
collapse. If 10% of people earn and own 90% of income and wealth and
vice-versa; then, the highly skewed income and wealth shall clog the cycle of
demand and consumption making the whole economy very unproductive. The solution lies in voluntary philanthropy
and progressive government policies to assist weaker people as and when needed.
This requires an enabling mindset of renunciation; which can be created through
Indian traditional knowledge of art, craft, architecture and culture by simply
making people happy and joyful with very little resources. Therefore, Government
at the Center and States, Public & Private Sector organizations and NGO
should get together to promote our traditional Art, Craft, Architecture and
Culture in a big way so as to capture the attention of Developed Economies.
First of all, we need to develop a new culture of buying art for our home and
work places, Second, institutional mechanisms to promote Artist with moral and
material help, Third, need for identification and documentation of dying art
forms and necessary Governmental efforts for its revival, Fourth, need to
convince mutual funds to consider Art as an asset category for investment with
lucrative returns, Fifth, Governmental efforts for export of Art, Craft &
Architecture in collaboration with Indian Diaspora & Indian Business having
overseas operations. There would be a need for training and retraining of our
Artisans and Sculptures to once again design and export master pieces like
Konark and Khajuraho to advanced countries reinventing a $100 billion USD
Industry of Arts & Architecture. Shall we?
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