STREBEN BAMBOO CRAFT
Style Your Laundry
Corner
NEW PRODUCT LAUNCH
Ganesh is one among many Bamboo artisans who make a living
on the streets of Bhubaneswar by
making daily use home items out of Bamboo. One chilly morning of Kartik Purnima
Tapati Rout, a post graduate from XIM, Bhubaneswar
gave him an order for a basket to store laundry for her sister. Fortunately,
her sister who is a very busy doctor by profession never picked up the item
from the vendor; and, later when Tapati saw the sample laundry
basket; instantly, it struck to her that it could be a potential business
proposition which not only provide house wives solutions for the storing of
their laundry items before wash and after wash for ironing; but, could sustain
an organization that could commercialize and market the Bamboo Handicraft Items
and up-lift the standards of living of artisans. That led to the birth of “Streben
Bamboo Craft” with a tag line “style
your laundry corner” essentially to value add in the Bamboo Craft Items
and market globally through the low cost technology available. Now, Streben
Bamboo Craft has developed a complete range of Laundry Basket made of
Bamboo, knitted impeccably with touch wood polish exterior and inside vinyl
lining to protect the garments from water and moisture. Laundry baskets of
Streben Bamboo Craft come in three sizes viz., Big(Rs.1333/-), Tall(Rs.1222)
and Slim(Rs.1111) with two variants in exterior polish namely standard touch
wood finish and another with Lac toning. The organization plans to
introduce new variants and products like small laundry basket and dry waste
bins respectively at a later date. The main attribute of the product remain the
‘styling’ and marriage of tradition with modernity; and, the
other attributes being strong, durable, light weight, safe & easy to
handle and on top of it, affordable. Apart from the cute tag line; all
laundry baskets of SBC will come with
a social message “plant trees, conserve energy and save the planet”
and the organization plan to donate Rs.10 to the “Chief Minister’s Relief Fund”
on an unit sale of the basket on a monthly basis towards its Corporate
Social Responsibility(CSR). Interestingly, the first proto type of the
Laundry Basket gifted to Lord Jagganath and the second one to the Chief
Minister of Odisha to seek their blessings for this new initiative on New Year
2013.
Streben Bamboo Craft plan to launch the product formally on
6th January 2013, Sunday from its office located at Nilarivihar in
Chandra Shekhar Pur, GA-41 and a product demo locomotive would travel through
the city starting from Big Bazar at Patia and followed by Pal Heights, The
World, Forum Mart and end with Market Complex at Unit-I.
*PLANT TREES *CONSERVE ENERGY *SAVE THE PLANET
Bring Home a piece of
Art in the New Year. Order your Laundry Basket at: E-mail:
streben.bamboocraft@gmail.com/streben.market@gmail.com
Vihar(Near Budha
Park ),
C.S.Pur, Bhubaneswar-751021
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