New Product: Laundry Basket(Style Your Laundry Corner)

STREBEN BAMBOO CRAFT

Style Your Laundry Corner

NEW PRODUCT LAUNCH

Ganesh is one among many Bamboo artisans who make a living on the streets of Bhubaneswar by making daily use home items out of Bamboo. One chilly morning of Kartik Purnima Tapati Rout, a post graduate from XIM, Bhubaneswar gave him an order for a basket to store laundry for her sister. Fortunately, her sister who is a very busy doctor by profession never picked up the item from the vendor; and, later when Tapati saw the sample laundry basket; instantly, it struck to her that it could be a potential business proposition which not only provide house wives solutions for the storing of their laundry items before wash and after wash for ironing; but, could sustain an organization that could commercialize and market the Bamboo Handicraft Items and up-lift the standards of living of artisans. That led to the birth of “Streben Bamboo Craft” with a tag line “style your laundry corner” essentially to value add in the Bamboo Craft Items and market globally through the low cost technology available. Now, Streben Bamboo Craft has developed a complete range of Laundry Basket made of Bamboo, knitted impeccably with touch wood polish exterior and inside vinyl lining to protect the garments from water and moisture. Laundry baskets of Streben Bamboo Craft come in three sizes viz., Big(Rs.1333/-), Tall(Rs.1222) and Slim(Rs.1111) with two variants in exterior polish namely standard touch wood finish and another with Lac toning. The organization plans to introduce new variants and products like small laundry basket and dry waste bins respectively at a later date. The main attribute of the product remain the ‘styling’ and marriage of tradition with modernity; and, the other attributes being strong, durable, light weight, safe & easy to handle and on top of it, affordable. Apart from the cute tag line; all laundry baskets of SBC will come with a social message “plant trees, conserve energy and save the planet” and the organization plan to donate Rs.10 to the “Chief Minister’s Relief Fund” on an unit sale of the basket on a monthly basis towards its Corporate Social Responsibility(CSR). Interestingly, the first proto type of the Laundry Basket gifted to Lord Jagganath and the second one to the Chief Minister of Odisha to seek their blessings for this new initiative on New Year 2013.

Streben Bamboo Craft plan to launch the product formally on 6^th January 2013, Sunday from its office located at Nilarivihar in Chandra Shekhar Pur, GA-41 and a product demo locomotive would travel through the city starting from Big Bazar at Patia and followed by Pal Heights, The World, Forum Mart and end with Market Complex at Unit-I.

*PLANT TREES  *CONSERVE ENERGY *SAVE THE PLANET

Bring Home a piece of Art in the New Year. Order your Laundry Basket at:                     E-mail: streben.bamboocraft@gmail.com/streben.market@gmail.com

Mobile: 72058-68542/92389-12647 Or, Visit our Office at: GA-41, Niladri

Vihar(Near Budha Park), C.S.Pur, Bhubaneswar-751021