Wednesday, September 24, 2014

CREATIVE INVESTMENT OPTION



Bikash Choudhury

The chit fund scams have recently taken a heavy toll of Politicians, Real Estate Magnets, Media Barons, Stock Brokers and Models from Bollywood most of whom are cooling their heels behind the bars; while scores of unscrupulous small investors have lost their hard earned savings of life time in pursuit of very high returns on their investments. A large mass of people explored investment options in Yellow metal, Commodity futures, Land Banks and Mutual Funds. However, investments in ‘Modern Art’ has been largely ignored by our investor community due to lack of awareness and absence of Institutional
arrangement in the city of Bhubaneswar. In last decade the bench strength of highly earning young people and double income families have grown in leaps and bounds courtesy mushrooming growth of ICT Industry in the city. These tech nerds generally invest their surplus in real estate, stocks & mutual fund and also blow up a little fortune in food, fashion and rave parties. These potential investors can be attracted to invest in ‘Modern Art’ for a decent return and also to sprinkle some aesthetic value in their mundane lives. Institutional arrangements are critical to develop a vibrant market for modern art in the city. There is a need for an ‘Art Fund’ that would invest in modern art works and promising artist who could throw up exceptional art work for a Global audience, an auction house that could monetize the investments in modern art of potential investors and a reputed art gallery that displays diverse art works of reputed artist for the primary purchase of art work for homes, office and also as short & long term investment. Bhubaneswar City boast of a few good art galleries and Orissa Modern Art Gallery being the oldest having an archive of over two thousand high quality art works that seeks discernible investors and art lovers. Since, Govt. of Odisha has largely ignored the rich heritage of art & architecture of our State; there is a need for the private sector to chip in to develop a lucrative market for modern art in the city.              



No comments:

Post a Comment