How to Create 2.5 lakh new jobs?

"Amul" experiment of Gujurat Co-Operative Milk Marketing Federation, in Dairy products can be recreated Again in "Green Vegetables" in Orissa. Govt. can easily create 2.5 lakh new jobs in 50,000 plus villages in the state.Can it be as easy as this? Never, but Possible only if the Current political Leadership decide to setup an Organisation with National/ International bench Mark just like GCMMF, in Gujurat/NDDB.

Back Ground

1. Orissa, currently need to be Best in the Country at least in one thing to become a Viable Brand. Gujurat is for Milk & Business & Industry, Maharastra for trade and Industry, Tamil Nadu for Low Cost Manufacturing and IT, Kerala for Tourism. Opportunity for Orissa to become best least cost "Supplier of Fresh Green Vegetables" in the country by using "Amul" model of Co-operative.

2. Reliance, Bharati and other multinationals are looking at this marketing space but may not succeed due to Supply Chain bottle neck.

3.In few years from now, the Urban India would have 40% of the population-therefore, a huge organised market waiting.

4.See the Contrast- OMFED just above Rs.100 Crore organisation & Amul-GCMMF nearly $2 billion USD .

5.The Differentiator would be the DNA of the Co-Operative Organisation created for this purpose, The Global Ambition.

6.Currently, as per my Information 40% of the Green Vegetables produced in the state do not reach the kitchen, spoiled on the way.

7. Large Market Opportunity for Value Added- Packaged Vegetables, Cut Vegetables, Processed Vegetables and Ready to Eat green curry for Double Income House holds.

8. Let the Govt. create an organisation like- OGVFED( Orissa Green Vegetable Farmer Federation), Hire Best Leaders from the Industry across the globe, Collaboration with CFTRI Mysore, create a national/International brand for green,processed,ready to eat vegetables, Capture the National Market and create a Brand Orissa in Agriculture.

9. In a span of 5years state govt. can add 2.5 lakh new jobs in rural areas alone.

10. Govt. of Orissa would receive ROI in multiple of 5.